Reseller Guidance Artisan Furniture, India

1. Introduction

Artisan Furniture is a British brand headquartered in Westminster, London, with a flagship fulfilment centre in Ipswich, UK, and regional hubs across Canada, the US, the EU, and Australia. All fulfilment centres are supplied directly from our community‑driven, SMETA‑audited factory in Jaipur, India. We are Forbes‑featured, Goldman Sachs‑mentored, GMP‑certified, and B Corp compliant. We trade exclusively on a business‑to‑business (B2B) basis with resellers, retailers, and trade partners — never directly with the general public.

This India‑specific guidance explains how Indian sale‑of‑goods rules apply in B2B contracts, clarifies which consumer protections do not apply, and sets out what resellers can expect from Artisan Furniture. It is explanatory, not contractual; our formal terms of trade are issued separately.

1.1 About Indian Establishment

Global Vision Direct Private Limited, trading as Artisan Furniture, is a limited liability company registered in Jaipur, Rajasthan, India.

The Indian establishment operates as a manufacturing and export hub, supporting the group’s global supply chain through direct export to the company’s international fulfilment network. India services and coordinates seven fulfilment centres located across key global markets.

These fulfilment centres are located in:

• United States: Fairview, New Jersey and Compton, California

• Canada: Brampton, Ontario

• Australia: Melbourne, Victoria

• Spain: Madrid (Community of Madrid)

• Germany: Magdeburg, Saxony-Anhalt

• United Kingdom: Ipswich, England

In addition to manufacturing and export, the India operations manage global backend and shared services functions, including production coordination, quality control, technology, data operations, and regional administration.

For international oversight and alignment, the business maintains a permanent establishment in London, United Kingdom, which acts as the group’s corporate and strategic headquarters.

The business banks with HSBC in India.

The India office is located in Mansarovar, Jaipur, while the manufacturing facility is situated at Mahapura, along the Ajmer–Mumbai Highway, Jaipur.

2. Why This Guidance Matters

Indian law distinguishes between protections available to consumers and those that apply in commercial contracts. Because Artisan Furniture sells exclusively to businesses for resale, consumer‑exclusive rights under the Consumer Protection Act, 2019 do not apply to our transactions. Instead, our dealings with resellers are governed by the Sale of Goods Act, 1930, general contract law, and our agreed terms. This guidance ensures resellers understand which rights are inapplicable and what responsibilities they must manage themselves.

3. Consumer Laws That Do Not Apply

The following consumer protections do not apply to Artisan Furniture’s B2B sales in India:

Consumer Protection Act, 2019: defines a ‘consumer’ as someone buying goods for personal use, not for resale or commercial purposes. Accordingly, remedies such as refund, replacement, or compensation under this Act do not apply to B2B resellers.
Cooling‑off or return rights for household customers.

Resellers may have to comply with these rules in their own dealings with consumers, but they do not apply in the relationship between Artisan Furniture and its resellers.

4. Indian Legal Framework in a B2B Context

Key frameworks for B2B trade in India are:

Sale of Goods Act, 1930: implies conditions as to title, correspondence with description/sample, merchantable quality, and fitness for purpose.
Indian Contract Act, 1872: governs the freedom of parties to contract, including exclusions and limitations.
Consumer Protection Act, 2019: expressly excludes goods purchased for resale or commercial use from its scope.

In practice, this means Artisan Furniture’s Indian resellers are protected by commercial sale‑of‑goods provisions but cannot rely on consumer‑specific rights.

5. What You Can Expect from Artisan Furniture

As an Indian reseller, you can expect that:

Goods will match their description and agreed specifications.
Goods will be of merchantable quality for commercial resale.
Proper title will be transferred, free of undisclosed encumbrances.
Goods will be supplied directly from our Jaipur factory or regional hubs efficiently and securely.
Proven defects or non‑conformities, when promptly notified with evidence, will be addressed fairly (through repair, replacement, or credit).

6. What We Expect from Indian Resellers

As our trade partner in India, you are expected to:

Manage your obligations under the Consumer Protection Act, 2019 when dealing with end‑consumers.
Handle any consumer refunds or claims directly; these do not apply between you and Artisan Furniture.
Accurately represent our products in your sales channels using the information provided.
Raise product issues promptly, with supporting evidence, so they can be resolved effectively.
Respect agreed commercial terms, including timely payment and adherence to delivery arrangements.

7. Conclusion

This India‑specific reseller guidance clarifies the legal context for our B2B sales. It explains which consumer protections do not apply to Artisan Furniture, while confirming the commercial protections available to resellers. It also sets out mutual expectations for a transparent and fair partnership. This is explanatory only; binding contractual terms will be provided separately. By understanding this framework, Indian resellers can confidently manage their obligations to end‑consumers while partnering with Artisan Furniture.

Published January 2026 | Effective from January 2026 until Superseded or Amended